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Estate agency can be a profitable career if done properly

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There are three types of estate agents – a third are entering the industry, another third are leaving the sector and only a third have been around for a while.

Like any business, estate agency is very competitive and only the best survive.

What makes a good estate agent?

Estate agency is not only about selling. There are lots of careers in the estate agency industry.

House selling agents are the most known but there are agents that specialise in sectional sales too.

Other career choices can be body corporate management, residential and commercial letting, commercial and industrial sales and a few other specialised niches.

While you might imagine that a house sales agent is an easy occupation, it needs a lot of special skills to be successful.

In about 95 percent of all house and apartment sales people work on a commission-only basis.

The reason being that unless you sell something the company earns nothing.

Training a new agent takes time, effort and money.

Also bear in mind that a good agent can earn far more working on a commission basis rather than earning a salary.

Remember you are being rewarded for success not like a normal worker who is paid for the time he is at the business.

Think of it as a partnership where you fend for yourself as far as transport, a cellphone and time on the job, while your principal (the owner of the estate agency) puts in a lot of time for initial and continuous training and advice, brings you other stock of homes to sell that you list yourself, gives you office space and often in office phone access and processes your deals.

Remember they also take the business risk and are responsible for all your actions, good and bad.

A good agent needs a lot of intangible things too.

You don’t need to have a degree but you do need to be fully literate – that goes without saying as you are expected to accurately research and complete legal documents.

You need the right personality too.

While everyone’s idea of a good estate agent is a young lady with a short skirt and an outgoing manner, successful sales agents are frequently hard working, efficient souls, who are able to deal honestly and politely with buyers and sellers.

A good selling agent can be likened to a doctor in that they do a lot of research and investigation, keep good records and have the well-being of their client as their reason for working.

On the other hand a good body corporate portfolio manager would need different skills and personality traits.

He will need patience to listen to complaints, be able to adjudicate between different owners.

He needs to be highly skilled as an administrator.

He needs to be able to deal with and supervise contractors, take minutes at meetings and often act as a meeting coordinator.

High-speed typing is essential as he needs to prepare and distribute minutes.

Ultimately your aim should always be to be the boss of your own company which has its own challenges.

Being in that position means that you need to know much more than the staff that you employ.

You need to be able to think on your feet and be able to make decisions on the fly.

Mostly you need to take it in the chin when things don’t go right.

Your personality must be one that never stays down, but always has a solution to every problem and you should be able to lift yourself up again.

Real estate is a great opportunity but it is not for the faint-hearted.

  • Mike Spencer is the founder and owner of Platinum Global. He is also a professional associated property valuer and consultant with work across the country as well as Eastern Europe and Australia.

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Property

When selling, condition matters

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NEAT AND TIDY . . . Having bad neighbours can influence the value of your home.

THINKING of selling your home? What gives you the best price?

Selling a home is not easy as there are various legal requirements on the seller.

For example, the seller must sign a declaration confirming the problems with the home.

While this must include physical problems such as roof leaks, damp and the like, I would suggest that the owner is obliged to let the buyer know about any negative factors that can influence the price that the buyer would offer.

For example, if an owner was aware (or should reasonably have been aware) that there was serious talk of a shopping centre or abattoir being opened next to the property to be sold, then they must declare this to any potential buyer.

In the normal course of things, the buyer should be aware of the general area in which the property is situated and all selling prices of property in the area would be influenced by factors in the general area of the property to be sold.

Having bad neighbours can influence the value of your home.

For example, if your next-door neighbours are repairing cars on stands or have dogs that bark at anyone that passes, this would be a negative to any potential buyer and tends to influence them not to make any offer to buy.

The same would apply to a neighbour who does not keep their garden neat and tidy or who has not painted the outside of their home in many years.

Having a really neat and tidy house will tend to draw more buyers to make an offer to buy and quite frequently to get them to offer more than is being asked for, especially if they see that there are other buyers interested in the property.

Neat and tidy houses definitely sell for more than untidy, badly maintained ones.

So spring-cleaning your house when you want to put it on the market makes a lot of sense.

Do those small repairs that you have been putting off, such as replacing leaking tap washers, tidying up cupboards and having a real sort-out and throwing out of things that you are not going to take with you.

Have curtains dry-cleaned and your house will look and smell better, especially if you are a smoker.

While furniture will not be included in the sale, a property with nice furniture will get a better approval rating than one with dirty old furniture.

The same applies to a pretty garden which will tend to increase the price that a buyer would be prepared to pay.

Get rid of any rubbish or compost heaps, take out any wild grown weeds, trees and bushes and plant seasonal flowering plants to make your garden look good.

Lastly, you need to choose your selling agent carefully.

Firstly, they must be registered with the Property Practitioners Regulatory Authority, the old Estate Agency Affairs Board.

That ensures that any money that they handle will be kept in their trust account and that, to an extent, any loss or theft is covered by the board’s Fidelity Fund (early reporting of problems is vital).

Even among registered agents you need to make sure that they are worth their salt and to do this ask them for references from recent buyers and sellers.

Contact and ask them what sort of service they gave.

Don’t ask friends and family to sell for you – you are asking for trouble.

  • Mike Spencer is the founder of Platinum Global, a professional associated property valuer and consultant with work across the country as well as Eastern Europe and Australia. mike@platinumglobal.co.za

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Property

What to think about when buying a new home

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IN GOOD CONDITION . . . Houses that are very neat and well looked after normally sell quickly for the actual asking price and sometimes for more where there are competitive buyers

BUYING a home is a great idea because it is the best way to build up your own personal savings – called capital.

When you rent a property, it is one on a month-to-month basis and when you move out that is the end.

Even if you have lived in a property for 10 years you will walk away with nothing.

Somebody who bought a house 10 years ago and then decides to sell will receive the net income from the sale – that is: the selling price, less the outstanding bond.

All that a tenant is doing is helping the owner of the property cover his monthly bond payments (if they have a bond) and creating capital value in the property over time.

It is far better to own your own home.

To give you an example, I bought my current home in 1975 for R18 000 and still stay there.

I have done some extensions to the original house by adding on a double garage, a bathroom and study and could now sell it for R2 000 000.

I no longer have a bond as I paid it off over the years (residential bonds are payable over 20 years) so apart from paying my rates and insurance I don’t have any expenses on my current home.

That makes living costs far lower and makes life easier.

What makes a good home to buy?

Firstly, you need to know how much you can afford.

Bond originators such as BondChoice will do that for you, free of charge, providing you supply them with the information that they need which includes your ID details, work details and copy of payslip and your other income and living expenses.

If you are married in community of property, your spouse’s details will also be needed.

If you are married out of community of property you can buy property in your own name without your spouse’s approval.

They will calculate how much bond you will be approved for.

The difference between the approved bond and the buying price plus the transfer and bond costs will have to be paid in cash.

When you know how much bond you will get and how much deposit you can afford you will then have the maximum price that you can pay for a home.

Houses that you look at have what is called the asking price.

Quite often the asking price is not the price that the seller will ultimately accept when a buyer makes an offer.

Thus you may well be looking at homes where the asking price is higher than what you can afford.

I would suggest not going about 10 percent over your buying price.

Well-priced houses may not be negotiable because they are put into the market at the right price and normally sell very quickly because buyers see value for money.

When you look at a potential home think about the following:

  • Is the price close to what you can afford?
  • Is the property in good condition or will it need work. Houses that are very neat and well looked after normally sell quickly for the actual asking price and sometimes for more where there are competitive buyers. But they don’t need any work done to them. Houses that are a bit tired or untidy, while needing some work, could possibly be bought for a lower price. You can do a lot for R20 000 if you do the work yourself. An untidy scruffy garden can quickly be put into good order, walls can be quickly painted. You need to make sure that there are no fundamental problems such as serious cracks or major roof problems. These are expensive to fix and often need a specialist to fix them. Cracks particularly are difficult to fix and may continue to be a problem into the future. Don’t worry too much about minor cracks, especially in Bloemfontein that has a lot of clay ground. My own house has had these sort of cracks since I moved in and they are still there but really are not a problem.
  • Location is a big factor in the value of a property. Identical houses situated in Langenhoven Park and Ehrlich Park would have totally different prices. If you are on a budget you may get far better value for money say in General de Wet than Pentagon Park. The value of a location is also affected by such as how far from a school and shopping a property is. One that is close to a school could make it much more buyable to a young family than to a retired couple. Also consider things such as where the adults in the family work as you need to avoid having to commute too far to work and back.  For this reason public transport can be important to some people who may need to look at taxi routes for example.
  • Somewhat like location, the general condition of the area in which the home is situated is important. The condition of roads is important especially with township homes. Some roads are fairly good but I have come across roads in Botshabelo that I find really difficult to get over with my Navara bakkie. Even the main roads are not in good condition, which means that you need to have a bigger, stronger car than would be needed with normal roads and your service and tyre costs are likely to be heavy compared to normal road areas. How your neighbours live also determines the value of your new home. I don’t think that I would like to live next door to an illegal panel beater!
  • One way to make a bargain buy is to know what is likely to happen to the area that you buy in over the next 10 years or so. For example, Willows is a suburb that used to be a family flat area before the Central University of Technology (CUT) expanded. Now it is a student area and all the families have moved out. There is a serious crime problem in the area and lots of student entertainment places have opened in the area. This has caused a noise and drinking problem. The chances of this changing in the next 10 years is very small as CUT is hardly likely to move out of the area. In fact, it is likely to expand and make the situation worse. On the other hand Vista Park is definitely going to expand with another 5 000 homes on the cards.  These will be small but modern family homes and business sites. If you buy in the existing part of Vista Park, the chances are very good that prices will rise strongly with the new development. A junior and senior school are due to be built by the Academy of Excellence in the new section which will make the area more attractive.

There is no doubt that it is better in the medium and longer term to buy rather than to rent.

While it is cheaper to rent than buy initially, the benefits of buying very soon overtake renting.

  • Mike Spencer is the founder of Platinum Global, a professional associated property valuer and consultant with work across the country as well as Eastern Europe and Australia. mike@platinumglobal.co.za

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Property

Prepare for the Christmas break

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The year-end break is upon us, and we are even going to get an extra day of holiday.

You need to be ready for this time of year.

Firstly, your cleaner will be off for a few days’ well-earned rest.

What are you going to do about keeping your place clean, putting out rubbish bins and the like?

Will one of the owners or trustees help?

Many property owners are likely to be on holiday, which means many of the units will be standing empty for as long as a month.

What extra security are you putting into place?

At least you should have proper boundary security (electric fence/cameras) making sure that they are in full working order and that you have proper contact numbers to call out the security company if needed.

Your gate is actually the most vulnerable part of your building.

Not only do many owners and tenants simply allow people to tail gate or walk in, but if it breaks are you able to get hold of the repairman or his replacement if he is on leave too?

It would be a good idea to send around a newsletter to all owners and tenants to make them aware of these arrangements.

If you have a managing agent, what is their arrangement for afterhours emergency calls for burst pipes and blocked drains?

People who have empty homes while they are on holiday would be well advised to leave a contact number where they can be reached if something does go wrong.

Preferably, leave a spare key with a neighbour should it be necessary to go into the unit in case of burst pipes, or power failures, to clean up damage or repair something.

Each owner and tenant must make sure that their insurance is up to date before they leave, especially that their premiums have been paid.

Alarms should be tested with the armed response to ensure that they are working and make sure that the guards have your current phone number.

If you handle all these tasks properly you will be able to go away without worrying about what’s happening at home.

  • Mike Spencer is the founder of Platinum Global, a professional associated property valuer and consultant with work across the country as well as Eastern Europe and Australia. mike@platinumglobal.co.za

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