Staff Reporter
The Free Stater has unveiled its fresh new look in a move aimed at bolstering the online publication’s position as the Free State province’s most influential and credible news source.
The website overhaul has come with a new framework and cleaner look, giving key stories and images more prominence and bringing brand-relevant content to the fore.
The makeover includes a new logo.
Changes to the masthead include a bolder font and a more prominent eagle, with the symbol reflecting the importance to The Free Stater of freedom, truth, honour, foresight, hope and loyalty.
“It has been a roller-coaster period of creativity, imagination and focus as we worked hard to give our readers and advertisers a new, exciting experience, and we are thrilled with the result,” The Free Stater editor Darlington Majonga said.
“At a time when it’s clear just how much people need trusted journalism, we are excited and hopeful to be launching this next phase for The Free Stater,” he added.
“The news landscape has changed significantly in recent years and the value of a clear brand identity has never been so important, especially for us considering our positioning as a news brand that’s at the heart of the Free State province.”
Majonga said while readers will now enjoy easier navigation and additional features, The Free Stater’s commitment to independent, ethical and professional journalism remains.
“Our new-look website has invigorated us to work harder to achieve what has always been our priority: a news product of high journalistic standards anchored by truth, balance and fairness,” he said.
“We will strive to get better stories, expand our coverage, introduce new sections and columns and bring a new perspective on the market.
“With our readership continuing to grow at a very encouraging rate, we are confident more advertisers will find The Free Stater a valuable platform through which they can enhance their own brands and reach their target markets.”